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Bearel – Your Destination to K-Beauty

Bearel is your trusted European source for authentic Korean beauty products, curating the leading Korean skin care, makeup, hair and body care brands.

We started as the first K-beauty retailer in Finland, and now we’re happy to serve all our international customers, too! We offer shipping within the EU. We'll help you find popular cult favorites and new exciting products from our selection.

New Arrivals

Check out the latest products in our online store. Discover the newest additions to our selection. Latest skincare and makeup items.

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Most Loved

Discover our bestsellers: K-Beauty essentials loved for their powerful, natural ingredients and radiant results.

Best sellers

Beauty Bargains

Treat yourself (for less). Sale finds up to –50 % off! Shop your favorite K-Beauty products at discounted prices.

Outlet finds

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  • REAL BARRIER | Extreme Cream

    REAL BARRIER | Extreme Cream

    0 out of 5
    34,90€
  • REAL BARRIER | Extreme Cream Ampoule

    REAL BARRIER | Extreme Cream Ampoule

    0 out of 5
    29,90€     Add to basket
  • VELVETY Hair Shampoo (1)

    VELVETY | Hair Shampoo

    0 out of 5
    16,90€
  • hiusetikka vadelmaa'pieu raspberry hair vinegar

    A’Pieu | Raspberry Hair Vinegar

    0 out of 5
    15,90€
  • Haruharu Wonder | Black Rice Hyaluronic Toner Free of Alcohol Fragrance

    Haruharu Wonder | Black Rice Hyaluronic Toner Free of Alcohol Fragrance

    0 out of 5
    Price range: 15,90€ through 26,90€     Select options This product has multiple variants. The options may be chosen on the product page
  • –25% Banila Co Clean It Zero Cleansing Balm

    Banila Co | Clean It Zero Cleansing Balm Original Mini

    0 out of 5
    Original price was: 8,90€.Current price is: 8,90€. 6,68€     Add to basket
  • –25% Banila Co | Clean It Zero Cleansing Balm Pore Clarifying Set + Headband

    Banila Co | Clean It Zero Cleansing Balm Pore Clarifying Set + Headband

    0 out of 5
    Original price was: 35,90€.Current price is: 35,90€. 26,92€     Add to basket
  • –25% Banila Co | Clean It Zero Original Cleansing Balm SNOOPY Edition

    Banila Co | Clean It Zero Original Cleansing Balm SNOOPY Edition

    0 out of 5
    Original price was: 24,90€.Current price is: 24,90€. 18,67€
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Come Shop In-store!

The Bearel store offers a wide selection of Korean cosmetics. Our helpful staff is happy to assist you in choosing the right products.

Our store is located in Helsinki, on the E-floor of the Kamppi shopping center. Welcome to shop with us!

Opening hours
Mon-Fri 10 am - 8 pm
Sat 10 am - 7 pm
Sun 12 pm - 6 pm

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We're Here For You

Do you need help choosing the right products for you? Are you looking for a specific solution to a skin problem? Contact us, we're happy to help!

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Special Offers

  • Ale Holika Holika | Bouncing Petit BB Cream

    Holika Holika | Bouncing Petit BB Cream

    0 out of 5
    Original price was: 7,90€.Current price is: 3,16€.     Add to basket
  • Ale Holika Holika | Good Cera ATO Relief Oil Wash

    Holika Holika | Good Cera ATO Relief Oil Wash

    0 out of 5
    Original price was: 27,95€.Current price is: 13,98€.     Add to basket
  • Ale SKIN79 | Animal Mask - Panda

    SKIN79 | Animal Mask – Panda

    0 out of 5
    Original price was: 2,90€.Current price is: 1,45€.     Add to basket
  • TIRTIR Mask Fit AI Filter Cushion Ale TIRTIR | Mask Fit AI Filter Cushion

    TIRTIR | Mask Fit AI Filter Cushion

    0 out of 5
    Price range: 14,95€ through 29,90€     Select options This product has multiple variants. The options may be chosen on the product page
  • Ale A'Pieu Icing Sweet Bar pineapple Sheet Mask

    A’PIEU | Icing Sweet Bar Pineapple Sheet Mask

    0 out of 5
    Original price was: 1,90€.Current price is: 1,52€.     Add to basket
  • Ale A'Pieu Icing Sweet Bar Hanrabong Sheet Mask

    A’Pieu | Icing Sweet Bar Hanrabong Sheet Mask

    0 out of 5
    Original price was: 2,20€.Current price is: 1,76€.     Add to basket
  • Ale A'Pieu Icing Sweet Bar Watermelon

    A’Pieu | Icing Sweet Bar Watermelon

    0 out of 5
    Original price was: 1,90€.Current price is: 1,52€.     Add to basket
  • Anua Heartleaf 80% Moisture Soothing Ampoule Ale Anua Heartleaf 80% Moisture Soothing Ampoule

    Anua | Heartleaf 80% Moisture Soothing Ampoule

    0 out of 5
    Original price was: 29,99€.Current price is: 22,49€.     Add to basket
  • AYUNCHE Derma Calming Serum Ale AYUNCHE Derma Calming Serum

    AYUNCHE | Derma Calming Serum

    0 out of 5
    Original price was: 45,90€.Current price is: 18,36€.     Add to basket
  • ayunche malli Ale AYUNCHE Enhancing Silky Oil

    AYUNCHE | Enhancing Silky Oil

    0 out of 5
    Original price was: 39,90€.Current price is: 15,96€.     Add to basket
  • Holika Holika Hard Cover Concealer Ale Holika Holika Hard Cover Concealer

    Holika Holika | Hard Cover Concealer

    0 out of 5
    Original price was: 12,95€.Current price is: 6,48€.     Select options This product has multiple variants. The options may be chosen on the product page
  • Holika Holika Lash Correcting Mascara 01 Hyper Curling Ale Holika Holika Lash Correcting Mascara 01 Hyper Curling

    Holika Holika | Lash Correcting Mascara 01 Hyper Curling

    0 out of 5
    Original price was: 24,90€.Current price is: 12,45€.     Add to basket
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Get free shipping for your first order

We offer high quality and innovative products from the trendiest South-Korean beauty brands. We are committed to offer only safe, authentic and CPNP-registered products.

Skin care and makeup products combine South Korea’s high technology with a long tradition of using natural ingredients. We help you find the products that best suit your skin's needs. Achieve a glowing and youthful skin with K-beauty!

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