Bearel – Your Destination to K-Beauty

Bearel is your trusted European source for Korean beauty products, curating the leading Korean skin care, cosmetics & makeup brands.

We started as the first K-beauty retailer in Finland, and now we’re happy to serve all our international customers, too! We'll help you find popular cult favorites and new exciting products from our selection.

Clean girl -look

Create an effortless-looking, bright and natural, clean girl make-up with Korean products.

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Here for you

Do you need help choosing suitable products? Are you looking for a specific solution to a skin problem? Contact us, we will be happy to help you.

Finally here: Etude

We are the official distributor of Etude in Europe! Fragrance free and gentle formulas are suitable for everyone.

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Achieve the skin of your dreams with the world's best skin care products

We want to offer you high quality and innovative products from the trendiest South-Korean beauty brands. We are committed to offer only safe, authentic and CPNP-registered products.

Skin care and makeup products combine South Korea’s high technology with a long tradition of using natural ingredients. We help you find the products that best suit your skin needs. Achieve your glowing and youthful skin with Korean cosmetics.

We hope you enjoy your stay with us!

Kind regards,

Bearel-team