The motto of the Korean cosmetics brand About Tone is “Show your tone, be your tone”. About Tone offers a wide range of easy-to-use makeup products that help consumers achieve their desired look and express their natural beauty. About Tone is a PETA member, vegan and cruelty-free brand that is committed to using pure and high-quality ingredients in their products and using environmentally friendly packaging. Their bestsellers include Blur Powder Pact, Air Fit Powder Pact and Light On Me Highlighter. All About Tone products are 100% made in Korea.