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About us

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The first K-Beauty online store in Finland

Established in 2016, Bearel is the a pioneer of K-beauty in Finland. Now, our broad selection of both holy-grail Korean beauty products and trendy newness that every beauty junkie is raving about are available to our international customers, too!

We want to offer our customers innovative and high quality products from South Korea's most popular and promising brands.



Our priority is safe and easy shopping

At Bearel you can shop at ease with safe and secure payment methods.

We are committed to offering only safe, authentic and CPNP-registered products. This means that our assortment complies to EU guidelines for cosmetics safety.

Our assortment is carefully curated by our team. We pick only the best Korean beauty products that will give you results. We work with selected K-Beauty importers to provide our customers safe and authentic products.

K-Beauty Starter Pack



bearel myymälät

Come visit our retail stores

Bearel stores offer a wide range of Korean cosmetics. Our helpful staff are be happy to help you choose the right products for you.

Our stores are located in Helsinki, in Kamppi and Itis shopping centres.



We hope you enjoy your stay at Bearel

If you have any questions, please don't hesitate to ask! You can contact us via email info(a) All questions and feedback are welcome. For quick answers to the most frequently asked questions, see our FAQ page.

Hopefully we can make you fall in love with K-Beauty just like we have.

Thank you for choosing us!

Best regards,

Bearel team

Contact us

Customer service


Other inquiries

E-commerce & assortment Ilona Hänninen, ilona[at]
Retail stores Veera Nurmela, veera[at]
Whosale & PR Rita Jokinen rita[at]

Social media


Newly curated:

  • Smuuti Skin Peach Barrier Cream moodSmuuti Skin Peach Barrier Cream tuotekuva

    Smuuti Skin | Peach Barrier Cream

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  • Missha Airy FitMissha Airy Fit Set 5

    Missha | Airy Fit Mask Set 5 pcs

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  • lador keratin power gluelador keratin power glue

    Lador | Keratin Power Glue

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  • scalp scaling spa ampouleLA'DOR Scalp Scaling Spa Hair Treatment

    Lador | Scalp Scaling Spa Ampoule 4 pcs

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