Goodal is an extremely popular skincare brand in Korea, and its products are based on the power of plant extracts. The brand carefully selects its plants from the best farms and gathers them at the optimal time for extraction. The extraction process is conducted delicately to preserve the plants’ nutrients and active ingredients, ensuring that the resulting extract is of the highest quality. Goodal doesn’t skimp on the amount of extracts used, as a product may contain up to 80% of the active extract. Additionally, the effectiveness of all Goodal products is tested, and the brand openly shares the results of its research. All products are vegan.