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Bearel – Your Destination to K-Beauty

Bearel is your trusted European source for authentic Korean beauty products, curating the leading Korean skin care, makeup, hair and body care brands.

We started as the first K-beauty retailer in Finland, and now we’re happy to serve all our international customers, too! We offer worldwide shipping. We'll help you  find popular cult favorites and new exciting products from our selection.

Get the Clean girl Look

Create an effortless-looking, bright and natural, clean girl makeup look with Korean products.

Shop make up

We're here for you

Do you need help choosing the right products for you? Are you looking for a specific solution to a skin problem? Contact us, we'll be happy to assist you.

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New: Smuuti Skin

Our own K-Beauty brand Smuuti Skin is finally available! Affordable, fruit-infused products for dewy, moisturized skin.

Buy now

New in

  • Missha Airy FitMissha Airy Fit Set 5

    Missha | Airy Fit Mask Set 5 pcs

    0 out of 5
    9,90€     Add to basket
  • lador keratin power gluelador keratin power glue

    Lador | Keratin Power Glue

    0 out of 5
    19,90€     Add to basket
  • scalp scaling spa ampouleLA'DOR Scalp Scaling Spa Hair Treatment

    Lador | Scalp Scaling Spa Ampoule 4 pcs

    0 out of 5
    11,90€     Add to basket
  • puhdistusvaahtoGoodal Heartleaf Calming Cleansing Foam

    Goodal | Heartleaf Calming Cleansing Foam

    0 out of 5
    14,90€     Add to basket
  • sheet mask cicaluronicMizon Cicaluronic Water Fit Mask Set

    Mizon | Cicaluronic Water Fit Mask Set Of 10 pcs

    0 out of 5
    25,00€     Add to basket
  • Etude SoonJung pH 6.5 Whip Cleanser moodEtude SoonJung pH 6.5 Whip Cleanser tuotekuva

    Etude | SoonJung pH 6.5 Whip Cleanser

    0 out of 5
    21,90€     Add to basket
  • Beausta O2 Bubble Mask 1Beausta O2 Bubble Mask

    Beausta O2 Bubble Mask

    0 out of 5
    4,90€     Add to basket
  • Purito Centella Unscented Mini Kit

    Purito SEOUL | Centella Unscented Mini Kit

    0 out of 5
    24,90€     Add to basket
Shop all new products

Get free shipping for your first order

We offer high quality and innovative products from the trendiest South-Korean beauty brands. We are committed to offer only safe, authentic and CPNP-registered products.

Skin care and makeup products combine South Korea’s high technology with a long tradition of using natural ingredients. We help you find the products that best suit your skin's needs. Achieve a glowing and youthful skin with K-beauty!

Subscribe to our newsletter to get free shipping for your first order.

Our team recommends

  • Purito Defence Barrier pH Cleanser puhdistusvaahto

    Purito SEOUL | Defence Barrier pH Cleanser

    0 out of 5
    16,90€     Add to basket
  • Missha Stay CushionMissha Stay Cushion

    Missha | Stay Cushion

    0 out of 5
    34,90€     Select options
  • Mizon My Relaxing Time Body Wash Aloe

    Mizon | My Relaxing Time Body Wash Aloe

    0 out of 5
    11,90€     Add to basket

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